The new mascots for the 2022 Beijing Winter Olympics were unveiled today. This piece concerns the process, outcome and belated promotion for the mascots that never were — The NuFuWa 新福娃!
Continue reading 2022 冬奥 Beijing Olympic Mascot DesignTag: Olympics
Beazley Designs of The Year 2018
For the 2018 Designs of the Year Exhibition at the Design Museum, I nominated the medals designed by SWNA for the 2018 PyeongChang Winter Olympics.
Then I was asked to put all my thoughts into 140 words.
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Olympic Branding
A feature story about the venerable history of Olympic branding and the awful London 2012 effort. Published in Modern Weekly August, 2007.
Continue reading Olympic Branding